She is passionate, she is intense, she is delicious.
She is Nella’s Homemade.

Homemade jam and pickled vegetables are a tradition in Bulgaria. Granny did it, as did Granny’s Granny. Family recipes were passed on over the centuries. Mariela learned it from her grandmother too. She turned her passion and this tradition into a business. She connects new with old and gives each recipe a personal touch. „It has to be hearty, regional and handmade“ - she says - „eating consciously and from the region while enjoying it, is a typical Bulgarian lifestyle, which I fully support.“

The primary goal our work together was to design an entire branding that reflects these values. Nella’s Homemade Brand Identity system includes logo, brand pattern, several variations of product packaging and a business card, gift cards and a shopping bag. An Edelweiss enriches the branding pallet that occurs very often in the traditional Bulgarian handmade embroidery. Edelweiss is a symbol for love and strength and is known for its endurance. The national colours of Bulgaria, white, green and red, emphasize the fact that the product is locally produced. Consciousness is pointed out through repeated and further use of Nella’s materials, such as greeting cards with logo and brand pattern, or a fabric bag that is always at hand.