Classic Exclusive is an event company based in Vienna. The company’s mission is to present selected works from Viennese and in Vienna lived composers in an appropriate venue, which supports the greatness of this works, as a complete artistic concept. Their most recent event is chamber music concerts on period instruments in one of the most beautiful baroque churches of Vienna.

The goal was to create a new logo and a brand identity design, which underlines their statement with an understated elegance and to engage and inspire their audience. The challenge: thoughtful simplicity meets rich baroque style. A sustainable brand identity design, which justifies the authentic baroque atmosphere of the St. Anna church, the current event location of the company, but does not affect a future company growth in the field of classical music concerts. A Logo Design which is understated, sophisticated, inspirational, speaks classical but fresh and works in the long term.

For the advertising and marketing materials of the concerts in St. Anne’s Church I created a handwriting font. The font is inspired by elements of the baroque style yet the design is simplified and clean to better support the company’s sophisticated approach and work well on all media.